I have spent my career in advertising and marketing and it is still a very exciting and satisfying feeling to help a small business grow or a non-profit effect change.
Communicating across the ever-expanding digital universe has required the discipline of daily learning to even scratch the surface of today’s technology and the astounding number of marketing channels—some popping up in places you’d never think of.
Designing smart, effective communications and workflows is a cornerstone of my business. Along with analyzing and automating those processes to manage your infrastructure.
I have a mission to help you make the best decisions for your organization.
It was great to work with Sherri to design a logo for the Prince William County Industrial Development Authority. We weren’t sure how to start, but Sherri led us through a visioning exercise. We first identified words that described the strengths and services of the IDA, then Sherri guided us to prioritize them. I was amazed at the design concepts that resulted – each was responsive to the priorities we had agreed upon. And, having gone through the initial visioning, we easily chose one of the design concepts — unanimously — as our new logo.
Sherri is a pro-active, resourceful and dependable professional. I have worked with Sherri for over fifteen (15) years, she has helped my business grow thanks to her creative advertising and marketing strategies. I recommend Sherri because she is very knowledgeable in commercial advertising and she is always willing to go the extra mile to create a great product.
In a world where so many web designers are focused on “pretty” Sherri is focused on results. She is a marketer that uses media as a tool to deliver sales and prospects. She is well versed in demographics that help identify customers and suggest marketing messages. Sherri has the unique combination of a database mind, a design eye, and a commitment to her clients’ success.
Sherri totally updated the website for the Prince William County Bar Association and we love it. She improved our appearance, our navigation, our functionality and more. She delivered on everything we asked for and made suggestions for things we hadn’t even considered. I have and will continue to recommend her to others.