It was great to work with Sherri to design a logo for the Prince William County Industrial Development Authority. We weren’t sure how to start, but Sherri led us through a visioning exercise. We first identified words that described the strengths and services of the IDA, then Sherri guided us to prioritize them. I was amazed at the design concepts that resulted – each was responsive to the priorities we had agreed upon. And, having gone through the initial visioning, we easily chose one of the design concepts — unanimously — as our new logo.